Simply put, Planted is meat from plants - planted meat.
At Planted, we believe that meat as we know it does not have to come from an animal. There is a better, healthier, more delicious way to feed ourselves and the planet. We create delicious, nutritious, sustainable and juicy protein made exclusively from plants. Natural resources are conserved and animals are respected. Our contribution to the fight against climate change, with a positive impact on our health. Too good to be true? Try it out.
Our first product is planted.chicken and is available in Switzerland. More products will follow!
You can find planted in the retail trade in about 200 Coop branches in Switzerland, in our webshop, at Farmy and in many specialty shops such as the Hiltl Vegimetzg in Zurich.
Find all our locations here.
Currently you can buy planted.chicken in around 200 Coop branches and in specialty shops such as Tofulino in Winterthur and Hiltl Vegimetzg in Zürich. Subscribe to our newsletter below to receive the latest updates.
We can assure you that no animal was touched in the making of our planted meats! Planted is 100% plant-based, natural and vegan.
Yes, compared to conventional meat production we emit 66% less greenhouse gases, use 50% less land and need 50% less water. By eliminating the animal in the value chain, we are much more efficient in the production of proteins.
In order to have a real impact on the planet, we must change our eating habits. One of the best ways to do this is to create plant-based food that die-hard meat eaters will love. We know that old habits are hard to change, and so we have developed technology that allows us to imitate the taste, structure and nutritional values of meat. The great thing about it? We achieve all this without breeding, feeding and slaughtering a single animal.
The manufacturing process is called wet extrusion. Extrusion is a process that was originally developed for rubber processing, but has also been used in the food industry since the 1960s: for peanut flips, cornflakes, spaghetti or, more recently, planted.chicken.
It is central to the second generation of vegetable meat replacement products, because it can be used to transform extracted plant proteins, which have a spherical shape at the microscopic level, into the fibrous and stretched form of animal muscle fiber proteins. By rotating two screws, the ingredients are heated in the extruder and put under pressure. At the same time, shear forces act as in a pasta machine. This produces a dough which is pressed through a nozzle and cooled down in it.
This enables us to convert plant material into the fibre structure of meat by applying only heat, pressure and shearing. This innovative process involves mixing the best raw materials and selecting the right parameters for our unique setup without the need for chemical additives.
We use only 4 completely natural ingredients that grow and do not need to be slaughtered: pea protein, pea fiber, rapeseed oil and water. We also add vitamin B12. We do not use any flavouring or preservatives and planted.chicken is free of animal products, chemical additives, gluten, soy, lactose and GMO ingredients.
Here are the origins of our ingredients:
Pea protein: Western Europe
Pea fibre: Western Europe
Rapeseed oil: Switzerland
Yes. We are a food tech start-up that places a lot of value on science and R&D. We are currently working on experimenting with and texturising different plant proteins in order to bring more products to the market.
We do not add any salt to planted.chicken. The salt contained in the product is a natural result of the 4 ingredients.
No, Planted products are 100% GMO-free. All of our ingredients are grown the same way they have been for thousands of years. At Planted, we respect what nature has given us and we will never use genetically modified ingredients in our products.
Our products do not contain peanuts or other nuts. However, peas are legumes, and people suffering from severe allergies to legumes such as peanuts should be careful about eating pea protein in case of the risk of an allergic reaction.
No ingredients containing gluten (including binders) are used in our products, and no gluten-containing foods are produced on our production line or in our machines. However, we are currently still producing in an environment in which we cannot rule out the possibility that the product may come into contact with minimal amounts of gluten via the air.
Unfortunately we do not know the exact purine value of our product. Peas, like other pulses, naturally contain a lot of purine. Therefore, our product is unfortunately not suitable for consumption with gout.
At the moment we only deliver to Switzerland. However we are working hard on finding a solution which will allow us to deliver to Germany and Austria. In order to be the first to hear the latest updates, please subscribe to our newsletter.
If you order by 12 noon (midday) you will receive your order the following day.
It’s simple: When you order online make sure you add a return label to your basket. This will allow you to send everything back to us at no cost. If you forget to add the label you can request one at your next order or send us a quick email and we will put one in the post for you.
If you order through the online shop then the product can be kept in the refrigerator for 20 days from the day of receipt. If you buy from a store then please refer to the expiry date on the packaging.
We do not recommend freezing, as it can lead to a loss of quality. Orders from the web shop have already been frozen once and will be defrosted by post, packages from the Coop have never been frozen before.
At the moment our planted.chicken is not organic. We are working hard on this, and hope to be able to offer you an organic product soon.
We have reduced the plastic as much as possible for the start. However, in the end, hygiene and durability is always an issue and so is waste. But we are already working on other solutions. There is a lot going on in the packaging market at the moment. Unfortunately, more cardboard does not always mean less plastic. In our opinion, the best thing here is open sale, which is why we have had a pop-up in the Hiltl Vegimetzg with open sale since 13 January.
If you want to reassemble the varieties, you must cancel your existing subscription and buy a new one. This also applies to the desired order quantity.
Very simple: when you purchase your subscription, you enter your credit card. Every 3 weeks we will send you your desired quantity of planted.chicken and charge your credit card.
Thanks for your interest in investing! We closed our seed funding round at the end of October 2019 and are currently not in an active fundraising phase. We would be happy to contact you when we start our next fundraising round. Subscribe to our newsletter in order to keep up to date with developments.
We love our product and we want you to love it too. That’s why we have created a cookbook with simple, healthy and delicious recipes for you to cook at home. For more info go to www.planted.ch/cookbook.
The nutritional values are listed at https://www.planted.ch/food.
Yes, you can. Just send us an email to firstname.lastname@example.org and let us know what you have in mind. We are looking forward to your request!
Of course! We are always interested in hearing from new restaurants and catering companies which are interested in cooking with planted.chicken. We are also on the lookout for new partners who want to work with Planted as a reseller. Send us an email at email@example.com.